Our Story - This Is How It All Began

A father's love for his son led to a journey of redemption from failure! Ibrahim is a doctor who was once encouraged as a joke to start his own business by his son Ahmad. Ahmad still runs a successful business on a renowned platform. Refusing the idea, Ibrahim instead offered to relieve some burden off his son’s shoulders and execute the orders Ibrahim found it extremely interesting and a wonderful way to pass his free time aside from his other interests. He decided to start his own store. Ahmad offered enamel pins targeted at young people, so he suggested a shop offering brooches targeted at older people, so Ibrahim named it "BROOCHITON" (brooch-it-on). Then he opened a store on the same platform but unfortunately, they suspended it. This was his first failure, but he did not stop there. Ibrahim began to research the reason for this. He learned that the low prices of his products were the challenge for similar stores with the same exact products but much higher prices. Ibrahim realized reversing the suspension was not an option. Therefore, he chose this platform where he is free to continue offering excellent quality products with a small profit margin just to cover website maintenance, subscriptions, and marketing which aligns with his vision and mission. As you can see, this website is the result of long diligent work. Although there were challenges, everything was fun, and it was an incredible experience for him to use his free time and see happy and satisfied customers without draining their pockets. Therefore, Broochiton was born.

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